In 2010 I designed a new visual identity and logo for the Brighton Photo Fringe (BPF). Since its inception, the BPF has grown into one of the largest festivals of its kind in the UK, attracting over 60,000 visitors in 2014. Despite a number of designers working with the organisation each year on the website and brochure design, the logo I designed back in 2010 is remarkably and fully in tact. I know I have most likely jinxed this by saying it out loud. But it makes a designer happy to see their design going long haul!